Mobile search engine marketing

Mobile search engine marketing

Mobile Search Marketing

Mobile search marketing is the new thing coming in. It enables the marketers to market their products and services to the mobile users with the help of the Internet. Mobile search marketing can also be said as website marketing on mobile phones.
Mobile search marketing is a part of the search marketing. The phones that provide Internet service are still lesser in number. But the market is growing and so the revenues and this can become a major search marketing market for the search marketers.

As the search engines are showing eagerness to extend their ad platforms for mobile search marketing. Google ads can be seen in the mobiles of various mobile service providers in different places around the world. Adwords ads are running in the networks of many mobile service providers like T-mobile, E-Plus, Vodafone, O2 in Germany, Cingular, Verizon, Sprint, Nextel, T-Mobile in USA. Yahoo is not lagging behind. Yahoo in association with Nokia, is providing mobile search marketing services in countries like UK and Japan. You will also find Microsoft’s Live Search Platform in the latest Nokia phone models.

In mobile search the central query/response mechanism is central, wheras in traditional search you get a browser with browser/searcher/clicker model.
The size of the traditional search browser window is 1024 x 768 display in size. But the mobile phones have a very small display. Fitting in the big browser in the mobile phone browser will create various problems. Along with the browser size, the size of the text should also be reduced to fit in and to make it clear. Because of the small display window size, the results, both organic and paid, are to be reduced. So when a user does a mobile search, the results will be lesser in number. This is another limitation to the mobile search marketers.

Mobile search marketing will ask for a better placement of the ads by the search engine marketers. As a search engine marketer, you need to get the top placement, as the numbers of results are lesser in number. So if you had the lower position for a search term, but yet that worked for you in a traditional PC search marketing, the same would not be applicable now in mobile search marketing. For the placement of your ad, you will need to compete hard with other marketers. Your budget for mobile search marketing may need to be higher than what you have for your traditional search marketing.

Now to be mobile search marketing ready, marketers will have to change many a things. You will need to recreate your landing pages or web pages. You will have to use XHTML, CHTML, WML and other languages in creation of your landing pages so as to make it visible in shape. Creation of a mobile sitemap will be necessary for your website. The mobile ads are to be aligned to the mobile search marketing rules. You will need to carry your message in few characters as the character limit for the mobile ads are limited by the search engines.